Sembi Radar monitors your reputation on Google, news, YouTube and the five leading AIs —ChatGPT, Gemini, Claude, Perplexity and Grok—. It detects what matters and alerts you instantly, without you ever having to check a dashboard.
Latest mentions detected
We monitor where people actually talk about you
The game has changed
Your customers no longer search: they ask. They ask ChatGPT about your brand, watch what a YouTube video says, read a news article. And what those sources answer —correct or invented, for or against you— shapes your reputation without you ever knowing. Sembi Radar gives you that visibility back.
How it works
Every day, Sembi Radar runs this cycle for every brand you monitor. You only receive what matters.
Tracks mentions of your brand across search engines, news, video, and web-enabled AIs. Everything is normalised into a single format.
Classifies sentiment, topics, reach, and accuracy for each mention. Detects when an AI says something false about you.
Compares against history and separates signal from noise. Only what is truly a significant new development crosses the threshold.
Sends you an instant alert by email, Slack, and dashboard. And every month (or on demand) it generates an intelligent report ready for management.
What it tracks
Three fronts where your reputation is formed today. Sembi Radar crosses them all to give you a unique picture.
We ask the five leading models —with web search enabled— exactly what a real customer would ask, and measure what they say about your brand: whether they mention you, in what tone, where you stand against competitors, and whether they invent facts. You see the full answer from every model for each question, with its score and a consensus across all of them.
We track Google results and news coverage for your brand: what gets published, the tone, and the reach. A story in a major outlet is an alert; a stray review, context.
«HopeMedia expands its charitable coverage in 2026»
«Controversy over the management of a local event»
Official website · Wikipedia · Directory
We listen to YouTube —videos and comments— where people talk about your brand. Video opinion is where conversation turns emotional and goes viral. (TikTok and Reddit on the roadmap.)
«My experience with Adventist Media»
128K views · sentiment +71
«What nobody tells you about...»
taking off ⚡ · mixed sentiment
Adapts to your business
It makes no sense to measure an ecommerce the same way as a public figure. You choose the archetype of your entity and Sembi Radar reconfigures four levers: what it asks the AIs, which metrics it calculates, how it weights your index, and which topics it follows. Same comparable core, different focus.
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01 · What it asks the AIs
02 · Metrics it calculates
04 · Topics it follows
03 · How it weights your Reputation Index
weight profile · versionedThe archetype is suggested by the system during onboarding (based on your domain and sector) and you confirm or change it. The weights and vocabulary are deterministic and versioned: the index is never decided by an AI.
Automatic alerts
The value isn't in having data: it's in knowing on time. Sembi Radar fires an alert only when something crosses your threshold —not for noise—. It reaches you via email and Slack, instantly.
Sharp rise in negative mentions. Possible crisis.
Models mention you less or are spreading a false fact.
A major outlet publishes about you, for better or worse.
A rival gains ground or a tracked keyword suddenly surges.
Negative sentiment rose +34% in the past 6 hours, driven by a YouTube video gaining traction and two threads in local press.
The dashboard · interactive
We cross all sources into a single Reputation Index, with its trend and breakdown. This is a navigable demo with sample data.
Signal, not noise
Move the threshold and see which negativity spikes would trigger an alert. That's how we separate day-to-day noise and only notify you about what truly matters.
Intelligent reports
Every month you receive a full report in your inbox: what happened, what changed and what to do. Need it sooner — for a meeting, a crisis, or a client? Hit the button and it's ready in minutes, for whichever period you choose.
Data you can trust
Most tools count appearances of your name and call it a day. We are obsessed with making every number real, stable, and auditable before we show it to you.
If your name is a common word or a fruit, other tools will count pure noise. Sembi Radar verifies the context of each mention against what it knows about you. Doubtful ones go to a review queue — not into your index.
AIs respond differently each time. Without control, re-analysing the same day would double your figures. We deduplicate by question and engine within a time window: if the answer is the same idea, it adds one repetition, not a new mention.
We store which model, which prompt version, and the raw response from every analysis. You can reproduce any score months later. And the index is 100% deterministic: AI contributes signals, but your score is calculated by a formula, not a model.
Benefits
Detect a crisis at 17 mentions, not 17,000. Hours of lead time to react.
The new shop window is ChatGPT. Know if it recommends you, ignores you, or invents facts — and fix it.
No more googling yourself every morning. The radar does the sweep for you, every day, across every source.
A quantified index and its trend over time. Justify your work to management with real numbers.
Share of voice against your rivals. Know who's gaining ground in search, press, and AI.
Clear, actionable narrative every month — or on demand. No manual slide-building required.
Built for
Start today
We set up the radar for your brand and show you the first report in a 20-minute demo.